Challenge

Bring together the NBA’s International apps and sites and drive premium NBA League Pass subscriptions.

Strategy

• Focus on the live game following experience.

• Deliver new, automated match highlights in a value-adding new feature, Rapid Replay

• Introduce powerful new personalization features, putting fans closer to their favorite team even from afar.

• Surface streaming upset opportunities in a timely, meaningful way.

Execution

We brought the iOS, Android and web platforms together with a platform-agnostic visual language that highlighted the league’s dynamic superstars and on-floor action. A restructure of the purchase funnel allowed for one-touch watch of streaming games from anywhere across the app and web experiences, and the new Rapid Replay product brought an exclusive new value proposition to the NBA International App.

Role: Strategy, Creative Direction, Interaction Design