Challenge
Create seamless connections between MLS digital products and the Apple ecosystem for year one of the Apple x MLS partnership.
Strategy
Make it clear how to watch games and provide one-click access to every live match stream
Visually connect the experience between MLS digital products and MLS Season Pass on Apple TV
Leverage the Apple News ecosystem to attract new fans to MLS
Deliver a broadcast experience differentiated in global soccer, with a focus on “stats-powered storytelling”
Results
Launched the world’s first “Watch on Apple TV” button, with live stream links to over 900 matches from MLS products
Drove massive referral traffic from MLS products to Apple TV, resulting in numbers that “over-delivered on all of our expectations,” according to Apple CEO Tim Cook
Delivered a 157-piece Day One broadcast graphics package, including 6 next-gen stats to power in-game storytelling
Live Activity feature in the MLS Mobile App featured by Apple in major announcements
Role: Product Strategy, UX Direction, Creative Direction (Broadcast Graphics)
Check out MLS Season Pass on Apple TV here.