Challenge
Deliver a new CMS and website platform to power the league’s flagship website and all 28 of its club sites, while supporting the league’s plans for rapid growth.
Strategy
Flexible, module-based system to support the disparate business goals of MLS clubs
Multi-lingual capability for better outreach to Spanish-speaking fans
Self-service, no-code page building and management tools to empower digital leads
Cost-effective scaling for future expansion and league growth
New promotional and sponsorship capabilities
Network wide live stats and player management platform
Comprehensive analytics to analyze and optimize on-site fan behavior
Results
MLSsoccer.com and 28 club websites design, built, and launched in ~15 months, during the COVID-19 pandemic
Scaled from 29 to 57 websites (adding 5 new multilingual sites) in just 3 years, at minimal cost to the enterprise
Significant increase in organic search acquisition (+11% overall) and mobile session duration (+21% for the match experience)
Comprehensive training program for hundreds of employees with 4.5/5 rating
42% of admins reported increased work efficiency in the new system
Role: Product Strategy, UX/Design Direction, Enterprise Rollout
Visit mlssoccer.com.